Branding is “the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But...
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a brief for a marketing agency or...
Bruce Hallas has been delivering a workshop along with Dr. Jessica Barker and Ciaran McMahon at the ISC2 Secure Summits. They recently shared this video testimonial from an attendee at the Stockholm event. Kaspersky Labs Security Evangelist, David Jacoby, concluded...
We hope that you are enjoying our new podcast series “Re-thinking the Human Factor”. We’re pleased to announce that it is now also possible to subscribe to it via iTunes, as well as to listen and download it here on the website. If you would like to...
As an information security professional, when communicating with the rest of your company, it is great if you add some sparkle in the form of slick videos, smooth images and maybe even cool audio. After all, this isn’t 1995 so we don’t need to rely solely on using...
