CISOs are worried and unhappy and it’s the human factor in their organisations that’s to blame. That’s pretty clear from a recent cross-sector survey of information security professionals by the Ponemon Institute. With over two-thirds thinking that their...
The link between Behavioural Economics and the design of effective Security Awareness programmes may, at first, not be apparent. In fact, its theories and lessons have greatly impacted our work here at Marmalade Box. Let me explain. For two centuries, the idea that...
In the information security sector, one of our main aims is to change, create or reinforce some specific behaviour. How well we do this depends largely on whether or not the ‘product’ we design meets the needs of our ‘consumers’. Ineffective...
Clear communications are critical in business, probably more so today than ever before. Without it, things that should happen don’t, and things that shouldn’t happen do. In fact, poor communication with others is one of the major causes of project failure, according...
Branding is “the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But...
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a brief for a marketing agency or...
