It’s 20 years since management guru Tom Peters coined the phrase ‘personal brand’ – the on-going process of managing our image to influence the way others think of us. Even if we don’t actively do this, we all have a personal brand by default. Like it or not, this is...
Branding is “the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But...
