Clear communications are critical in business, probably more so today than ever before. Without it, things that should happen don’t, and things that shouldn’t happen do. In fact, poor communication with others is one of the major causes of project failure, according...
Branding is “the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But...
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a brief for a marketing agency or...
