“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a brief for a marketing agency or...
As an information security professional, when communicating with the rest of your company, it is great if you add some sparkle in the form of slick videos, smooth images and maybe even cool audio. After all, this isn’t 1995 so we don’t need to rely solely on using...
Writing a compelling and coherent message might sound as easy as pie. Yet, the truth is that it can be as difficult as something completely unrelated to baked goods. Content is King but if writing good content was as easy as sitting down in front of the keyboard then...
